In a bold move that challenges the status quo, three industry titans—Stu Turner, Celia Wallace, and Brendan Collogan—have joined forces to launch Three Are One, a creative-growth company poised to tackle what they call “wild problems.” But here’s where it gets intriguing: their approach isn’t just about solving problems—it’s about redefining how we even think about them. And this is the part most people miss: in a world where business challenges are increasingly complex and interdisciplinary, traditional solutions often fall short. Three Are One aims to bridge that gap by merging strategy and creativity into a single, cohesive system designed for today’s unpredictable landscape.
Celia Wallace puts it succinctly: “The problems businesses face today are often hard to define, let alone solve. They require thinking that transcends boundaries, not just operates within them. Three Are One is our answer to that—a purpose-built system to deliver growth through innovative solutions.”
Each founder brings a unique superpower to the table. Wallace’s deep expertise in customer behavior and brand strategy complements Collogan’s proven track record of driving profitable growth across diverse industries. Turner, meanwhile, is a creative powerhouse with a history of delivering cultural and commercial impact. Together, they’re not just a team—they’re a force.
But here’s the controversial part: Turner’s departure from VML after just two years as Group ECD has raised eyebrows. Was it a strategic exit to pursue this new venture, or a sign of broader industry shifts? Turner’s career trajectory—from Wunderman Thompson Australia to Edge, The Royals, and beyond—has been nothing short of remarkable. Yet, his decision to leave a high-profile role for a startup begs the question: Are traditional agencies becoming obsolete in the face of agile, boundary-pushing models like Three Are One?
Already, the company has secured nine global clients, including heavyweights like The Washington Post, Medibank, and News Corporation. Their latest win? Brickworks, Australia’s largest building solutions group. And they’re not stopping there—a major partnership with a leading tech company in artificial intelligence is set to be announced soon. But here’s the real kicker: Turner believes the industry’s problem-solving systems haven’t evolved fast enough to keep up with the complexity of modern challenges. “Three Are One is our attempt to build something new for today’s market,” he says. “And seeing it work—with the clients we’ve won and the momentum we’re building—is incredibly rewarding.”
What makes this venture even more compelling is the chemistry between the founders. “Working with Celia and Brendan—two brilliant, forward-thinking, and kind people—is a dream come true,” Turner adds. But this raises another thought-provoking question: Can kindness and collaboration truly drive innovation in a cutthroat business world? Or is it a recipe for success that’s been overlooked for too long?
As Three Are One continues to make waves, one thing is clear: they’re not just solving problems—they’re redefining what’s possible. And now, we want to hear from you: Do you think their approach is the future of problem-solving, or just another experiment in a sea of innovation? Let us know in the comments below.
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