Xiaomi's AI Endeavors: Paving the Way for the Next Generation of the Internet Ecosystem
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In the fast-paced world of technology, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing the way we interact with digital platforms. As AI continues to evolve, it is reshaping the internet ecosystem, and Xiaomi, a global technology leader, is at the forefront of this revolution. With a commitment to innovation and a user-centric approach, Xiaomi is leveraging AI to create a more intelligent and personalized mobile experience, setting a new standard for the industry.
The Rise of AI in the Mobile Ecosystem
AI has rapidly evolved from a cutting-edge technology to a global innovation engine, and its impact is evident across various sectors. In the mobile ecosystem, this transformation is particularly notable. According to AppFigures, AI app downloads surpassed 346 million in Q4 2024, while Sensor Tower data reveals that in-app purchase revenue reached a staggering US$2.3 billion in the first three quarters of 2025. These figures clearly demonstrate the surging consumer demand for AI-powered mobile experiences.
As AI capabilities advance, users are increasingly seeking smarter, more personalized, and seamless mobile experiences. This shift presents Original Equipment Manufacturers (OEMs) with a unique opportunity to differentiate themselves by integrating on-device AI and addressing previously unmet user needs. Xiaomi, with its technological prowess and expansive ecosystem, is well-positioned to lead the way in delivering advanced mobile experiences.
Xiaomi's Global Presence and AI Vision
Xiaomi, one of the world's leading technology companies, has consistently ranked among the top three global smartphone manufacturers for 20 consecutive quarters, as reported by Canalys. This remarkable achievement showcases Xiaomi's robust strength across major markets worldwide. With a global internet user base of 731.2 million monthly active users in the second quarter of 2025, Xiaomi is a force to be reckoned with in the digital landscape.
On November 17, Xiaomi's International Internet Business Department gathered key partners from around the world in Thailand to share its vision for AI across the mobile ecosystem at the Xiaomi Internet Conference. The event highlighted Xiaomi's commitment to pushing the boundaries of AI integration and user experience.
On-Device AI: Enhancing User Experience
Over the past year, Xiaomi's team has made significant strides in on-device AI capabilities and AI-driven commercialization. Qiang Song, General Manager of Xiaomi IIB, emphasized the company's focus on exceptional user experience, stating, "In this fast-moving era of AI, we are eager to grow together with our partners and seize every opportunity."
During the conference, four on-device AI features were introduced: AI Search, Creative Tools, Pet Companion, and Shopping Assistant. These features demonstrate AI's integration across the entire system, delivering a more intelligent experience at every user touchpoint.
For instance, Pet Companion introduces an AI pet on the home screen that performs actions like eating, sleeping, and playing. It interacts with system apps for step counts, weather reminders, and other practical functions, responding to users' voice commands in a natural and friendly way. Thanks to system-level integration, users can create a unique AI pet that delivers one-of-a-kind emotional value.
Similarly, the on-device Shopping Assistant identifies product details, finds similar items, and helps users claim coupons. All these features can be accessed with a single tap, while the system-level floating product page ensures instant, convenient shopping.
Expanding the Ecosystem: Open and Sustainable
Beyond its AI advancements, Xiaomi has also strengthened its open and sustainable ecosystem for applications, games, content, and services, creating new possibilities for both users and partners. GetApps, Xiaomi's overseas official app store, is available in over 100 markets, with a monthly active user base exceeding 260 million and more than 30 million daily new installations. The platform supports efficient app distribution through proprietary OEM tools such as Minicard and joint game operations, broadening developer opportunities while expanding user choice.
Minicard, an on-device capability, provides a flexible and seamless app distribution experience. Recent enhancements have focused on streamlining app publishing, optimizing launch flows, and delivering actionable insights, unlocking OEM potential to support app ecosystem growth and drive revenue for advertising platforms.
In gaming, Xiaomi's joint operations have attracted a large number of developers, with over 450 in-app purchase (IAP) titles launched in supported regions, achieving 90% annual revenue growth. The team leverages on-device resources for broader reach through placements such as full-screen, home page, and Games tab banners, while even extending reach beyond GetApps to other premium Xiaomi media.
System-level integrations, including GameTurbo with WILDBOOST OPTIMIZATION 3.0, MultiLink with Instant Install, and pre-registration features, enhance gameplay performance, accelerate downloads, and enable immediate access, supporting an optimized gaming experience. In addition, members-only coupons and discounts provide exclusive benefits for users.
AI-Powered Advertising: Engaging Users Contextually
Xiaomi has also developed an OEM native advertising framework that provides on-device placements and cross-device reach, enabling brands and partners to engage users through contextually integrated touchpoints. This efficient framework is underpinned by Xiaomi's expanding hardware ecosystem. Across smartphones, tablets, and connected TV devices, it delivers a smooth, connected experience through seamless hardware-software integration. Pre-installed apps, native icon placements, and on-device entry points make it easier for users to access the tools and services they need.
Additionally, the Xiaomi ADS platform, an all-in-one advertising solution, provides tools to manage the advertising lifecycle and support partners in engaging users effectively. Its proprietary ROAS algorithm helps optimize campaign performance, driving sustainable growth across the ecosystem.
The Future of AI: Xiaomi's Vision
As AI continues to redefine the boundaries of technology and user experience, Xiaomi is playing a pivotal role in this transformation, bridging hardware and software as well as intelligence and creativity. Qiang Song emphasized, "Through continuous innovation and deep collaboration, we are building an open and sustainable ecosystem for all by empowering users and partners with our AI capabilities."
Xiaomi's commitment to AI integration and user experience is evident in its on-device AI features, expanded ecosystem, and innovative advertising solutions. As the company continues to push the boundaries of technology, it is poised to shape the future of the internet ecosystem, offering users a more intelligent and personalized mobile experience.
